Employment Branding

Cultural Analysis

Cultural Analysis is the complement to your organisation’s employee value proposition. Understanding the employee value proposition comes from recognising all the elements of an organisation’s cultural brand. Those elements include the facts, truths and personality of an organisation, and goes beyond mission, vision and values.

Candidates want an organisation to be honest when discussing internal values, cultural personality and expectations. Being forthright teaches prospective candidates what to expect and allows your organisation to leverage its cultural brand as an assessment and engagement tool for employees.